Paloma Mercedes Cruz Vazquez has been Director of Mobility and Transport of Zapopan, Mexico, since 2021. With 19 years of experience in sustainable mobility, urban planning and road safety, she has led public policies to build safer, more accessible, inclusive and resilient cities. She launched programmes such as Guardianes Viales and Camioncito Zapopan. An architect with a master’s in Public Administration, she coordinated Zapopan’s mobility planning and operations for the 2026 FIFA World Cup in Guadalajara.