Paola Viviana Mercado Díaz has more than 15 years of experience in the public and private sectors, working on mobility, road safety and urban development. At SEDATU she helped develop Mexican official standards on signage and urban road design. At Mexico City’s Ministry of Mobility (SEMOVI) she co-coordinated the Comprehensive Mobility and Road Safety Programmes. She was a WHO consultant supporting Mexico’s road safety regulatory framework. She holds a degree in Geography and a master’s in Urban Planning from UNAM.